The Internet Corporation for Assigned Names and Numbers’ (ICANN) New gTLD program allows enterprises to have their brand names as their gTLDs. At present there are 22 different gTLDs, including the most common .com, net, .org, .biz, .info, .gov among others that are available for registration. ICANN’s new program is set to raise this number and include almost any word or name. With the launch of this new program any legal entity will have the ability to apply for its own gTLD. The New gTLD can be anything: a generic name, a brand name, a geographic name, or related to any community.
The main idea behind the New gTLD program is to enable businesses with the ability to control their band effectively and also create new business opportunities. By having your own brand name as your gTLD you can market your brand, products and services globally. By having your own gTLD your marketing efforts are also likely to yield better results. Organizations whose web addresses reflect their names can also help them in securing their respective brand names.
The New gTLD program offers a great opportunity for a business that either already has a web presence or is seeking to build one. This means that any enterprise can now go ahead and apply for a custom gTLD, which will further make it easier for their clients to find them on the internet. For corporations having a web address that has their name in the suffix is beneficial for both branding as well as security.